Privacy Policy

Effective Date: June 1st 2023.

Superdwell is a trading name of Interior Intelligence Oy (“Interior Intelligence”)

Interior Intelligence values the privacy and trust of the users and visitors (the “Users”) of (the ”Website”). This Privacy & Cookie Policy applies to all of the products, services, and Websites offered by Interior Intelligence, and describes the use, collection and disclosure of User information collected on the Website.

By using the Website you are accepting the practices described in this Privacy & Cookie Policy. Any personal information you provide on the Website is subject to the terms of this Privacy & Cookie policy.

The Privacy & Cookie Policy applies only to Websites and services that are owned and operated by Interior Intelligence. Other Websites that may be displayed as links from within Website are owned and operated by others, and they may have different privacy policies.


Personally Identifiable Information.

Interior Intelligence collects Personal Information that Users provide to us, such as but not limited to name, mailing address, phone number, email address (“Personal Information”).

Non-Personal Information.

Interior Intelligence collects non-personal information from Users, such as IP address, browser type and operating system (“Non-Personal Information”). Interior Intelligence uses Non-Personal Information to improve our services and the Website.


Interior Intelligence collects Personal Information from the Users at several different points on the Website:

Information collected on Registration

Certain features including but not limited to generating room designs, buying credits, receiving email notifications, participating in the blog discussions, creating profiles and signing up require you to submit personal information including but not limited to your name and email address to the Website. You may also be able to submit your location information so we can provide you a more personalized experience of the Website. You are not anonymous to us when you register with the Website and sign in to our services.

Your Choice to Opt-out

Users can choose to ‘opt-out’ of having your Personal information used for marketing purposes. For example, you can indicate on our registration form if you do not wish to receive any additional marketing material from the Website or Interior Intelligence. You may opt-out of receiving newsletters and promotional emails from the website or Interior Intelligence by following the instructions included in each newsletter or by contacting us at [email protected].​

Interior Intelligence automatically collects other Non-Personal information on our server logs from your browser even if you do not sign up to Interior Intelligence, for example, your IP address, operating system and browser type. This is statistical data about our users’ browsing actions and patterns and helps us to provide you with an optimized Website experience. This information is not used to identify any individual.


Interior Intelligence is the sole owner of the information received and recorded on the Website. Interior Intelligence does not share, rent or trade your Personal Information with third parties for their promotional purposes. Interior Intelligence shares Personal Information with third parties to provide products or services you have requested, when we have your permission, or under the following circumstances:

Disclosure to Successors. 

In the event Interior Intelligence goes through a business transition, such as a merger or acquisition by or with another company, or sale of all or a portion of our assets, your Personal Information will likely be among the assets transferred. You will be notified via email or by a notice on our Website of any such change in ownership or control of your Personal Information.

Disclosure to Third Party Service Providers and Online Partners. We use third parties such as production subcontractors and shipping companies to fulfill orders, an online payment company to process transactions, and an email service provider to send out emails on our behalf. When you make a purchase on our website or sign up for our email list, we will share the amount of Personal Information that is necessary for the third party to provide that service, including your name, address, credit card information and email address. These third parties are prohibited from using your personally identifiable information for any other purpose.

We may use third-parties to help manage, monitor and analyze the Website, for example to track the effectiveness of content. These companies may use Non-Personal Information (not including your name, address, email address or telephone number).

Disclosure to Unaffiliated Third Parties. 

We may disclose your Personal Information if we believe it is necessary in order to prevent an emergency or harm to others, investigate and take action regarding illegal activities, suspected fraud, violations of the Website’s Terms of Use, or as otherwise required by law. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. In particular, if you have submitted User Content to the Website, we may disclose your information to a third party that alleges that you have infringed their intellectual property rights. Similarly, if you allege that a picture on the Website is infringing upon your intellectual property rights, we may disclose your information to the owner of that content.

Any comments and personal information you voluntarily publish on the Website, for example on comment sections, on your profile page, or on the blog, becomes publicly available and is not considered Personal Information subject to this Privacy Policy. Your messages and other information you make available in public areas of the Website will be seen by people and organizations not related to or controlled by Interior Intelligence and may be used by others to contact you. Interior Intelligence is not responsible for the personally identifiable information you choose to submit to public sections of the Website.


A cookie is a small file that is placed on a user’s computer for record-keeping purposes. We use cookies on this site and we may link the information we store in cookies to personally identifiable information. If you reject cookies, you may still use our site, but you may have a limited ability to use some features of the Website.

Interior Intelligence uses cookies to track your use of the Website and our services and to provide you with a more personalized user experience.

Interior Intelligence uses tracking technology to better understand site traffic and use patterns. None of the information collected via tracking technology is personally identifiable information. We use Google Analytics which provides us with Non-Personal information that helps us to understand the use of the Website better and improve the Interior Intelligence services. Users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads by accessing Google Ads Settings. This will also opt the visitor out of non-personally identifiable demographic and interest tracking.

We may contract third party advertising companies to use web beacons (also known as clear gifs) on the Website. Web beacons are small graphic images, usually no larger than a 1×1 pixel. They are placed on a web page or in an email and they monitor the movement of the user visiting the Website or inform us whether and when an email is opened. Clear gifs are embedded invisibly on Web pages and they are not stored on your computer. We do not tie the information collected by clear gifs to Personal Information.


Interior Intelligence adheres to generally accepted industry standards to protect the Personal Information. Unfortunately, no method of transmission via the Internet, or method of electronic storage, is completely secure. We strive to use commercially acceptable means to protect your Personal Information, but we cannot guarantee its absolute security.

We only hold your personal data for as long as it is necessary for the purpose for which it was collected or for as long as your account it open with us.

Interior Intelligence has specified retention periods for these purposes and customer orders will be kept for a maximum of five years, after which the information will be deleted or anonymised for business research and analysis. However, there may be a legal basis, such as the prevention of fraud and crime for which we will hold your information beyond this five year period and we may share your information with a law enforcement body, when required to do so.

The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by employees or 3rd party service providers operating outside the EEA. We limit access to Personal Information about you to employees and 3rd party service providers who need to come into contact with Personal Information to provide products or services to you. They may not use the information for any other purpose. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy & Cookie Policy.

When you enter sensitive information (such as a credit card number) on our registration or order forms, that information is encrypted by using secure socket layer technology (SSL).


As a customer of Interior Intelligence, you have rights with regards to how we use and hold your information. This includes:

– The right to be informed (i.e. via this privacy policy).

– The right to access the personal information that we hold about you.

– The right to change or rectify the personal information that we hold about you (if you have an online account you can do so on your account profile page).

– The right to erasure or restrict the processing of personal information that we hold about you. This includes automated decision-making programmes or profiling.

– The right to stop direct mailings or email marketing.

Where you request access to your information, we are required to use all reasonable measures to verify your identity before doing so. These measures only exist to protect your information and to reduce risk of identity fraud, theft or unauthorized access to your information.

We therefore kindly ask you to send us original or certified copies of the following documentation: passport, identity card, birth certificate or driving licence. One of those above documents is required in order to request personal information.

We will endeavour to respond within one month. If you want to exercise one of the above rights, please contact us at [email protected].


If you are visiting and using the Website from any other country than Finland with laws or regulations governing personal data collection, use, and disclosure, that differ from the laws of Finland, please be advised that through your continued use of the Website, which is governed by the laws of Finland and this Privacy & Cookie Policy and Interior Intelligence Terms of Use, you will be transferring your Personal Information into Finland and you consent to that transfer.


Interior Intelligence may update this policy at any time in its sole discretion and without prior notice. We will strive to notify you about significant changes by sending a notice to the email address in your Interior Intelligence account and/or by placing a notice on the home page of the Website. If you receive notification of a change in our Privacy & Cookie Policy please review the Privacy Policy carefully.


If you have any questions or comments about this Privacy & Cookie Policy, you can contact us at:

Interior Intelligence Oy
Peltorivi 9B
Fiskars 10470

The Privacy Policy was last updated June 1st, 2023.